Why Choose a Digital Marketing Career in 2023?

Choosing a career path is a difficult process. You are supposed to find something you love while also factoring in things like long-term stability and supporting the overall lifestyle you want.

A digital marketing career isn’t necessarily the dream job most people aspire to while they are in school but when you think about the opportunities available in this dynamic field, you will see that the career outlook for digital marketing is positive and will remain so even in 2023.

This guide will cover everything you need to know to get familiar with digital marketing.

What is Digital Marketing?

Any marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practical terms, digital marketing usually refers to marketing campaigns viewed on a computer, phone, tablet or another device. This can take many forms, including online videos, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Television is usually combined with traditional marketing.

The role of the digital marketing function is constantly evolving

One of the reasons why digital marketing jobs are so exciting is that the field is constantly evolving with the introduction of different platforms. A digital marketing manager is always looking for trends and how they affect search. Creating an experience in digital marketing involves every aspect of a brand’s online presence. As search engines release new updates, digital marketing managers determine how they affect a website’s rankings. From there, the entire marketing team works together to create a strategy.

What are the Job Opportunities in Digital Marketing?

If you are ready to join digital marketing, there are various industries available in it. So, whether you are a creative person or just a technical, there is something for everyone in this field. Here are some important digital marketing skills

1. Search Engine Optimization

Google receives at least 60,000 searches a day and people on the platform are looking for answers. When people search for something related to your website, you can be sure that they will find it with the help of SEO. Today companies focus on search engine optimization to get proper traffic to their websites.

2. Social Media Marketing

Social media platforms can act as a gold mine for digital marketers. Some social media platforms have millions of users worldwide, and the platforms allow marketers to go where the target audiences are. They can interact with potential customers and build a significant brand following.

3. Content Marketing

Content marketing is about creating and promoting valuable content to your target audience. It helps to build trust with the target audience and attract new visitors. All online content, including blogs or YouTube videos, is part of content marketing. Once you become a digital marketer, you must make a plan and promote content for different brands.

4. Search Engine Marketing

Search engine marketing is often confused with search engine optimization, but the main difference is that search engine marketing involves paid strategies. Search engine marketing managers should research keyword trends to check what people are saying online and understand the optimal amount they are bidding for search terms so that the company appears on the top pages of search engine results pages.

5 Reasons to Study Digital Marketing

1. Growing Demand for Digital Marketers

As many businesses and companies realize the importance of digitizing their operations, there is a growing need for advanced digital marketing professionals to promote their services.

Online advertising has already overtaken television as one of the largest advertising sectors. Also, many CFOs report that digital marketing will account for over 75% of their spending in the next few years. Top global brands, including Google, are actively looking for a new generation of digital marketers who can lead them into the burgeoning field of innovation.

Moreover, there also seems to be a gap between the demand and supply of qualified digital marketers. According to market employment trends, this gap is up to 59% of demand and 19% of supply. Hence, there are many options for filling digital marketing jobs! If you study digital marketing with a recognized curriculum, you are almost guaranteed a secure job.

2. Easy to Start a Career

The most comprehensive aspect of digital marketing is that people from any background can enter the field, provided they have the appropriate certifications and experience. You don’t need to have a three or four year degree in any particular field to be successful as a digital marketer. After completing your bachelor’s degree, regardless of what you studied before, you can earn a degree in digital marketing and build a solid portfolio with a few different projects. Even in terms of equipment and work style, applying for freelance projects and internships is easy. To study and eventually practice digital marketing, you need a laptop, a strong internet connection and great internet communication skills to position yourself to succeed as a junior digital marketer. Everything else follows.

3. Digital Marketing Gives you Entrepreneurial Skills

There is definitely a skill overlap between a good digital marketer and a dynamic entrepreneur. When you study digital marketing from a recognized institute, you will learn some behavioral skills.

Digital marketers must be self-starters, have good communication skills, respond quickly to market changes, and excel at promoting the brand they represent. All these characteristics differentiate entrepreneurs from their competitors.

Moreover, digital marketers need to have a good working relationship with their customers to strategize and use creative approaches to encourage people to buy their products. This again automatically gives them certain leadership qualities that help them become the face of the brand.

4. Digital Marketing Jobs are Diverse and Popular

While digital marketing is a branch of marketing, there are other branches – all of which are very interesting and exciting. Taking a course to study digital marketing gives you access to specializations:

  • Social Media Marketing: Using social media platforms like Instagram, Facebook, and Twitter to target and reach potential customers.
  • Email Marketing: Build relationships with customers by making your brand more visible through information and content sent via email.
  • Offline Marketing: Focus on old-school media like advertisements, billboards, radio, and print media.
  • Influencer Marketing: Using established and already-known industry experts with a social media presence to recommend and promote your brand.

You can work remotely on digital marketing projects by choosing clients and projects abroad. As long as you have the right business skills in digital marketing, the sky truly is the limit when it comes to the kinds of clients you can work with!

5. Good Salary Package

These salary packages are expected to increase further due to increasing demand for digital marketers and companies spending more on them. The important thing to note here is that these do not offer salary packages to beginners or aspiring digital marketers, but those who have taken the time to formally study digital marketing and make sure they understand the ins and outs of the field.

If you are thinking of starting your career in digital marketing, wait for no further and upskill your capabilities.


DigitalBerry Training Institute is a famous digital marketing training institute in Pune. Our digital marketing course will equip you with the skills required to become a digital marketing professional in various industries across the country. Our digital marketing training institute offers industry-standard training with a strong focus on learning. Our students get more opportunities to practice their knowledge on our in-house live projects.
We offer the best Digital Marketing Courses in Pune that enhance the skills of students and professionals attending Online/Offline Marketing Courses. The practical sections of the digital marketing course in our training help our students better to understand online marketing techniques or real-world internet marketing. Trainers at DigitalBerry are not academics but industry professionals with practical experience who have managed digital marketing teams and departments in various capacities and provide an in-depth practical understanding of marketing activities in Digital Marketing.

Digital marketing training includes different modules that help potential entrepreneurs and job seekers generate leads and sales on websites and mobile applications. In this Digital marketing course, we cover search engine optimization, social media optimization, marketing, lead generation, use of professional tools, soft skills for interviews, etc. We prepare you for your dream job. Or to start your first business venture, join our classroom training center for a digital marketing course.